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With all the flashy ads, and elaborate marketing campaigns being overused, word-of-mouth advertising is still the best way to drive business. People trust the recommendation of a friend, family member, colleague or even an online review. People will trust almost anybody over a faceless company and will recommend a service or product that they had a great experience with, it's human nature. While traditional referrals or birddogs are thought to benefit only the Sales Department, what about your other Departments? Would your Parts Wholesale Customers recommend you to other businesses that you could use your service? What about Service or Body Shop Customers?
22 Nov, 2011 --
Source:
http://EzineArticles.com/6609695~
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